Archive | March, 2013

Innovation Snack 4: P&G Connect + Develop

13 Mar

Connect and Develop

It’s P&G´s version of open innovation: the practice of tapping externally developed intellectual property to accelerate internal innovation and sharing its internally developed assets and know-how to help others outside the Company.

Historically, P&G relied on internal capabilities and those of a network of trusted suppliers to invent, develop and deliver new products and services to the market. They did not actively seek to connect with potential external partners. Similarly, the P&G products, technologies and know-how we developed were used almost solely for the manufacture and sale of P&G’s own products. Beyond this, we seldom licensed them to other companies.

Times have changed, and the world is more connected. In the areas in which they do business, there are millions of scientists, engineers and other companies globally. Why not collaborate with them? We now embrace open innovation, and we call our approach “Connect + Develop.”

Today, open innovation at P&G works both ways — inbound and outbound — and encompasses everything from trademarks to packaging, marketing models to engineering, and business services to design. It’s so much more than technology.

How Does It Work?

Connect+Develop is a P&G innovation strategy. The idea of partnering externally to accelerate innovation is applied across the Company and around the world in all our work and with all of their brands.

Within P&G, they have a global team dedicated to empowering C+D, searching for innovations, working with prospective partners and shepherding breakthrough innovations through the Company and into market. That dedicated team is called Global Business Development.

What is P&G leadership saying about C+D?

Bob McDonald

“P&G’s strategy includes unrelenting focus on innovation. We want to partner with the best innovators everywhere… Connect + Develop is at the heart of how P&G innovates.”

Bob McDonald
Chairman of the Board,
President & Chief Executive Officer

Bruce Brown

“Connect + Develop has helped deliver some of P&G’s leading innovations, and is critical in helping us deliver on our renewed growth strategy moving forward. Connect + Develop has proven to be a winning strategy, with still more room for growth.”

Bruce Brown
Chief Technology Officer

 

Laura Becker“We want Connect + Develop to help deliver a dozen more Swiffer Dusters – really breakthrough innovations that change the marketplace, grow a category, and have consumers saying: ‘I need this product’.”

Laura Becker
General Manager Global Business Development and C+D

Implementing Ideas: Baby Steps

13 Mar

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Big, crazy, breakthrough ideas seem wonderful when you are dreaming them up, but frightening when it comes time to implement them. Fortunately, the field personal development has a technique that you can apply: personal development planning (PDP). Jeffrey Baumgartner explains how to implement this approach to your innovation process.

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