Design thinking; a solution for Innovator’s Dilemma!

30 May

In 1997 Christian discussed an important issue in business which was called “The Innovator’s Dilemma”. This topic discussed difficulties and challenges for firms to engage both in exploration and exploitation.  The topic was followed by other scholars (Tushman & O’Reilly, 1996; O’Reilly & Tushman, 2008) in order to find a solution for this challenge.

However, later on a new concept came up which was called “design thinking” (Martin, 2009). Design thinking brings a long term competitive advantage for firms. It is the mixture of thinking analytical and intuitive. Analytical thinking through data analysis and logical thinking reflects more exploitative activities. On the other hand, intuitive thinking through feelings, predicting the future and sensing capabilities more focuses on exploratory activities (Martin, 2009).  As a result, firms through design thinking are able to satisfy both exploitative and exploratory sides. Design thinking brings a desired structure for a company that Duncan was discussing in 1976; a dual structure which follows both adaptation and alignment activities.

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